If you’re asked who the greatest CEO of the last century was, one name might naturally come to mind: Jack Welch. Sure, he achieved great financial return and is trumpeted by the press. But is Jack Welch really the greatest CEO of the century? According to the author of The Outsiders, no—not even close. There are CEOs who performed better during worse economic periods.
Studying companies broadly, the author ended with eight CEOs and companies with standout performance during the 20th century. Looking deeper into their management practices, he found **virtually identical patterns to their management style and capital allocation decisions**. These strategies were unorthodox but directly caused their outsized results. These CEOs and their management practices are the subject of _The Outsiders_.