How did Yellow Tail Wines use the blue ocean strategy to become a market leader in the ultra-competitive wine industry? Learn how Yellow Tail built a unique strategy canvas and used the eliminate/reduce/raise/create actions to build a truly unique wine.
What is Blue Ocean Strategy? Learn the definition of blue ocean strategy and the meaning of creating blue oceans here.
How does the Four Actions Framework help you build your Blue Ocean Strategy? Learn the Eliminate-Reduce-Raise-Create grid here.
In Blink, Malcolm Gladwell explores the decisions we make in the blink of an eye. We’re often taught to view these snap judgments as inferior to decisions based on rational analysis, but Gladwell shows us that decisions made intuitively can be as good as, and sometimes better than, conscious decisions.
Blink delves into how and why we make the gut decisions we do, when it’s unsafe to trust our guts, and what we can do to make all our snap judgments smarter, less biased, and more efficient.
In this summary of Blink, learn:
Does it sometimes feel like everybody else has life figured out except you? Rachel Hollis, author of Girl, Wash Your Face, wants you to know that’s a lie. Life is messy and complicated for everyone, but once you understand that you are in control of your life, you can begin to live with passion, joy and confidence.
Aimed at women who feel overwhelmed and unworthy, Girl, Wash Your Face examines 20 lies that can hold you back from becoming who you were meant to be. Hollis details her own mistakes, traumas and life lessons, and shares with readers the strategies she used to overcome these lies and find true happiness.
In this summary of Girl, Wash Your Face, learn how to deal with the feelings of:
The Lean Startup uses the term “Validated Learning.” What does this mean? How does it differ from normal learning, and what does the “validated” mean?
Learn from Eric Ries how to conduct validated learning in your startup.
Now that you’ve figured out an offering that offers superior utility to the customer, you need to figure out how to price it. How much should you charge for your blue ocean strategy product?
Blue Ocean Strategy recommends using the price corridor, a way to maximize the success of your strategy. What is a price corridor, and how does it depend on your business? Learn more here.
In a lean startup, how do you figure out if you’re actually making progress? It’s with innovation accounting. Learn the principles of innovation accounting here, along with examples.
You’ve heard about startups building new products and services to change the world. But what, exactly, is a startup? And who are startup founders? Learn the proper definition of startup here – it’s not what you might think.
The final substantive chapter of Lean Startup discusses innovation in a large company and internal startups, in the form of an innovation sandbox.
If growth is your goal and you achieve it, you’ll keep growing your startup to 10, 100, 1,000 people. How do you keep innovating to grow new lines of business while keeping existing products competitive? How do you prevent yourself from being bogged down by process?