So you want to answer your key hypothesis about your product or company. How do you get the right data? Through split testing or A/B testing. Learn the key principles of Split Testing from Lean Startup here.
What is a Wizard of Oz MVP from Lean Startup? How do you build one? What does it teach you about your business? Learn the key strategies from Lean Startup.
When Breath Becomes Air is the beautiful and heart-wrenching memoir of Dr. Paul Kalanithi, a neurosurgical resident diagnosed with lung cancer in the last year of his training.
When the life Paul and his wife Lucy imagined for their futures ceases in the face of his diagnosis, he works to understand what his new life will look like and how long it will be. Through various treatments, his struggle to return to work, and the birth of his first and only child, Paul details his personal journey of discovering the meaning of life, death, and the thin line separating them.
He explores what it means to save a life—not only his patients’, but his own, as well.
When Breath Becomes Air is a #1 New York Times Bestseller and topped many “Best Books of the Year” lists.
What is lean experimentation in a startup? How do you run lean experiments to learn more for your company? Learn the tips from Lean Startup.
Any business has to get customers. In paid marketing, you have to pay for each customer. This is the Customer Acquisition Cost (CAC). Then, each customer gives you a certain amount of value over time, or the Lifetime Value (LTV)
How do you calculate the LTV and CAC? How is it important that these two numbers related to each other? Learn in our guide from Lean Startup.
Do you want to start a startup, but you’re afraid of failing? Or are you running a project today that’s just not making progress, no matter how hard you try?
The Lean Startup by Eric Ries is considered a bible in the tech entrepreneurship community. Out of dozens of business books I’ve read over years, this has had the single largest impact on the way I build my business. Its concepts will help you avoid startup failure.
What is The Lean Startup, in a nutshell? It’s a methodology for creating businesses that focuses you on finding out what customers want as quickly as possible. It uses concepts of scientific experimentation to prove that you’re making progress. It encourages you to launch as early and cheaply as possible so you don’t waste time and money.
Here’s what you’ll learn in this Lean Startup summary:
The Omnivore’s Dilemma by Michael Pollan explores the question of where our food comes from, and how the growth, processing, marketing, and distribution of food affects our health, animal welfare, and the environment.
This book, published in 2006, was the first of several blockbuster influential books critical of the post-World War II industrialization of food production by our government and big business.
The Omnivore’s Dilemma refers to the age-old human dilemma of deciding what to eat. Because we’re omnivores, and biologically designed to eat plants, animals and fungi, we have wide-ranging options compared to “specialized eaters” like koala bears or monarch butterflies that can eat only one thing. In the early days of human evolution, deciding what to eat was a dilemma because some options could sicken or kill us. As a species we learned what to eat through various tools such as memory, recognition, taste, culture, and tradition.
Around the end of World War II, our food system began to change radically. Today we’re again confused and anxious about our food choices due to ignorance about where our food comes from — plus an array of new health concerns. We’re confronting a modern-day Omnivore’s Dilemma about what we should eat.
In this Omnivore’s Dilemma book summary, learn:
Does your startup need to pivot? Is it at the brink of failure, and you need to find a new business model or customer segment?
Figure out how to pivot your startup correctly in this guide from Lean Startup.
No one starts with nothing. Rags-to-riches stories fool us because although they may be factually true—you may start your life poor and finish it rich—they leave out all the advantages of circumstances that contribute to success. Further, they make us believe that success is an individual achievement.
But no one succeeds alone. In Outliers, Malcolm Gladwell shows us that where you’re from and the opportunities you’re given matter as much as personal advantages such as talent and intelligence.
In this Outliers summary, learn:
The Subtle Art of Not Giving a F*ck by Mark Manson argues that we are frustrated in life and feel like failures because we value and prioritize the wrong things, thanks in part to society’s emphasis on positive thinking, over-involved parents, and our susceptibility to superficial social media messages. This leads us to pursue emotional highs that don’t lead to lasting happiness.
The solutions are counter-intuitive and include: be wrong, fail, tolerate feeling bad, accept pain, practice rejection. Because we can’t care equally about everything, we need to prioritize and focus on what brings us happiness and meaning.