When you want to make a change, you come up with a strategy. That’s the easy part—next you have to figure out how to implement the strategy. The 4 Disciplines of Execution harnesses and hones four disciplines that, when properly and specifically applied, allow you to carry out your strategy. When you make use of 1) focus, 2) leverage, 3) engagement, and 4) accountability, not only will you execute your strategies, you’ll create permanent behavioral change and increase engagement.
Table of Contents
1-Page Summary of The 4 Disciplines of Execution
How often have you come up with an amazing plan, showed it off, admired it, been _sure _that it’s the solution to all your problems, only to have it die a slow death over the next few months? This isn’t uncommon—strategy (your beautiful plan) is much easier and better-studied than execution (actually carrying out your plan).
The 4 Disciplines of Execution explains how to actually _do _the things in the plans. Execution requires behavioral change, which is one of the hardest things to generate, both in yourself, your team members, and your organization. **The greatest enemy of execution and behavioral change is the whirlwind—the day-to-day activities necessary to keep an organization running. **It’s very difficult to make changes when you’re stuck inside the storm and completely occupied with just trying to keep things running.
The authors have come up with a system called 4DX (4 disciplines of execution). **This system makes it possible for organizations to achieve wildly important goals while fending off the whirlwind. **It works for any kind of team (e.g. creative, military), in any type of structure (e.g., matrixed), and in any industry (e.g., manufacturing, government). It even works in personal or family settings. Additionally, in the process of achieving a goal, 4DX creates behavioral change that leads to a permanently higher level of performance.
This book is not about how to tame the whirlwind; it’s about how to get things done in spite of the whirlwind. You should give 4DX 20% of your time and energy. 80% should remain with the whirlwind. The whirlwind may be an enemy of execution, but that doesn’t mean it’s not important—you need these day-to-day operations to keep an organization running.
4DX contains the following four principles: focus, leverage, engagement, and accountability. These principles probably aren’t new to you—in fact, they’re natural laws. (They’ve been affecting you even if you weren’t aware of them until now.) However, the key of 4DX is to apply the principles in a very particular way.
Discipline 1: Focus
In Discipline 1, choose one to three goals to focus on. Call them wildly important goals (WIGs) to remind yourself and your organization that they’re top priority. Choosing so few goals may feel counterintuitive. Do it anyway.
Senior leaders choose the WIG for an organization. Then, each team comes up with supporting WIGs. There are four rules for choosing team WIGs:
- Rule #1: Focus. No team will choose more than two WIGs.
- Rule #2: Team WIGs must directly support the overall WIG.
- **Rule #3: **Teams get to choose their own WIGs. Senior leaders can veto, but cannot make the final decision.
- Rule #4: All WIGs must be stated in the format “from point A to point B by deadline.”
For example, consider an organization with an overall WIG of “Increase profit from $10 million to $15 million by June 1.” A sales team might come up with a single WIG: “Increase profit from our department from $2 million to $3 million by June 1.”
How do you choose good WIGs? WIGs must be challenging but also attainable. There are four steps to settling on a WIG:
- Brainstorm. Ask yourself what kind of change would have the most impact on your organization or team. Consider things that aren’t working, and things that, if they worked even a little better, would have a large impact. Involve peer leaders and your team in the brainstorming.
- **Assess. **Consider the list of team WIGs you brainstormed. Which ones will have the highest impact on the overall WIG?
- **Test. **Your WIG must support the overall WIG, be measurable, be driven by the team rather than the leader, and shouldn’t depend more than 20% on another team.
- State. Choose your WIG and write it in the format “from point A to point B by deadline.”
Discipline 2: Leverage
**In Discipline 2, you learn how to get from point A to point B. **Points A and B are lag measures—results that can’t be changed after they’ve been measured. For example, a lag measure is your body weight on a scale.
To create results, you’re going to need a different type of measure—a lead measure. Lead measures predict and influence lag measures, so when you apply disproportionate energy to lead measures, the lag measures move too. If your lag measure is your weight, the lead measures are how much you eat and exercise. If you want to change your weight, it’s more productive to change your diet and exercise than to weigh yourself multiple times, hoping your weight will have changed since the last time you stepped on a scale.
It may feel counterintuitive to spend a lot of time and energy on a measure that isn’t a result. Do it anyway.
For example, the above team had a WIG of “Increase profit from our department from $2 million to $3 million by June 1.” Their lead measures can be things that increase revenue or reduce costs, such as “each team member must pitch the product to three new clients a week.”
How do you choose good lead measures? There are four steps:
- Brainstorm. Ask yourself what kind of changes would highly affect the WIG. Consider things you’ve never done before, things you could improve, and things you’re doing badly that might hamper you. Look at successful companies’ measures for inspiration. Involve your team in the brainstorming.
- **Assess. **Consider the list of lead measures you brainstormed. Which ones will have the most effect on the team WIG?
- **Test. **Your lead measure must be predictive, maintainable, measurable, and impactful. It must have an effect on the team WIG, be driven by the team rather than the leader, and it must be influenceable—your team needs to have control over it, so it shouldn’t depend more than 20% on another team.
- **State. **The lead measure statements don’t have a strict format like a WIG, but they should still be specific, start with a simple verb, and be concise. They should be clear about expectations—does the lead measure need to be done daily or weekly? How often, how much, and how well? Are they concerned with team or individual performance?
Discipline 3: Engagement
**In Discipline 3, engage your team by making 4DX into a game they can win. **You already did some engagement work in the previous two disciplines by consulting your team members about the team WIG and lead measures. When people choose their own goals and feel ownership, they’re more engaged. They’re also more engaged when they enter a competition their team can win—humans have a natural urge to compete and love to win.
For example, recall the sales team with the WIG of “Increase profit from our department from $2 million to $3 million by June 1” and the lead measure of “each team member must pitch the product to three new clients a week.” Their scoreboard might have a visual that shows two trend lines, one that goes from $2 million to $3 million (the target), and one that shows their actual profit. They would have a separate visual for their lead measure. It might be a chart where each team member writes down how many pitches they completed that week.
**How do you design a good scoreboard? **This scoreboard must tell your team if they’re winning (if they’re on track to meet the WIG) and is a constant reminder of the game. There are four steps to creating a scoreboard:
- **Format. **Some options for format are trend line, gauge, bar chart, or andon chart. Your team can personalize the scoreboard however they like—this will engage them further.
- **Test. **The scoreboard design must be simple, visible, complete, and easy to read. It must show a target line—where the team is (current progress), and where they need to be (WIG and lead measure target).
- **Create. **Ideally, ask your team to physically build the board themselves. Materials don’t matter—they can choose to use posterboard or do a digital version, whatever they like as long as it meets the criteria in the test step.
- **Update. **The board must be updated at least weekly. Choose a scorekeeper (or more than one) and make sure everyone knows when and how often the board will be updated.
Discipline 4: Accountability
In Discipline 4, run a weekly accountability meeting called a WIG session. Because achieving the WIG is now a game, people are accountable to their teammates as well as the boss. When people know others are depending on them, they’re more motivated and engaged, they try harder, and performance becomes a matter of personal pride.
The WIG session takes place at least once a week, lasts less than 30 minutes, and has a very specific agenda: review the scoreboard, report on last week’s commitments (and celebrate them), and come up with new commitments. The whirlwind is _not _allowed anywhere near the WIG session. The** **regularity of sessions and mandatory attendance are key to this discipline—accountability requires consistency.
WIG session commitments must directly influence the WIG by influencing the lead measures (no whirlwind commitments). They must be focused, specific, impactful, and not take longer than a week to achieve. The person who makes the commitment must be able to do most of the work themselves.
Leaders make weekly commitments too. The most effective commitments for leaders are ones that “clear the path” and ones that help their team achieve their individual commitments and improve their execution. For example, if a team member requires a new piece of software, a leader could secure approval for the purchase.
Six Steps for Implementing 4DX Across an Entire Organization
There are six steps to implement 4DX across an entire organization:
- **Choose the overall WIG. **Use the steps in Discipline 1.
- **Choose team WIGs and lead measures. **Use the steps in Disciplines 1 and 2.
- Train leaders in 4DX. The authors suggest you do this, and the previous two steps, through training with their company, FranklinCovey. The training involves learning the disciplines, how to teach and communicate them, how to solicit feedback, and roleplay practice.
- **Launch 4DX. **Team leaders hold a two-hour launch meeting that explains what 4DX is, communicates and solicits feedback on the WIGs and lead measures, and explains scoreboard design. There’s also a practice or example WIG session.
- **Guided execution. **FranklinCovey, or an internal 4DX coach, helps everyone through the weekly practice of attending WIG sessions, making commitments, and scoring.
- **Quarterly meetings. **Every few months, leaders attend a leader version of a WIG session, in which they account for their team’s progress on 4DX and can be recognized for their success.
The 4DX process creates some beneficial side effects: increased engagement and permanent behavioral changes.
All four of the disciplines increase employee engagement. Disciplines 1 and 2 give team members the opportunity to help choose their goals and the methods for achieving them. When you choose something, you feel more ownership of it than if you had simply been assigned to do it. Discipline 3 turns the achievement of the WIG and lead measures into a game, which is inherently engaging. Discipline 4 shows team members that their contributions have a real and measurable impact on the WIG.
As your team and organization move through the 4DX process, the behaviors your team members have adopted in each discipline (engagement, accountability, and so on) will start to become habit. There are five stages of behavioral change:
- **All aboard. **In this stage, your team gets involved in choosing the team WIG, lead measures, and settling on a time for the weekly WIG session.
- **Go time. **4DX launches. The top 20% of your team will get on board right away, 20% will resist, and 60% will be somewhere in the middle. Make sure everyone keeps following the process, and as the leader, demonstrate commitment to the method.
- **It’s working. **Once your team starts to see results from 4DX, they’ll stop being so resistant, become more engaged, and become more accountable.
- **It’s working even better. **Now the team members are actively changing their behavior, often even more than the lead measures require. Performance of the whole team improves.
- **Second nature. **Once your team achieves the WIG, the behaviors they adopted to reach it are now habit. Your team will be well-set-up for the next WIG, and the achieved WIG goes back to the whirlwind.
Full Summary of The 4 Disciplines of Execution
Strategy vs. Execution—Or What Vs. How
There are two parts to getting results, strategy and execution. Strategy covers _what _to do to achieve change (the plan) and execution covers how to actually do it.
Strategy is the easier of the two and traditional business education (such as MBAs) focuses on it. To learn strategy, you study a single organization in depth. You look at “photographs” (single moments in time) of the company or executive. Then you copy what’s working.
Execution is more like a movie. You have to study it over time, and you have to study many different companies. You look at why things happen. **Execution, …
Read the rest of the “The 4 Disciplines of Execution” summary at my new book summary product, Shortform.
Here’s what you’ll find in the full The 4 Disciplines of Execution summary:
- 1-Page Summary
- Strategy vs. Execution—Or What Vs. How
- Defining Discipline 1: Focus
- Exercise: Why Is Focus So Hard?
- Implementing Discipline 1: Focus
- Exercise: Choose a Team WIG
- Defining Discipline 2: Leverage
- Implementing Discipline 2: Leverage
- Exercise: Find Lead Measures
- Defining Discipline 3: Engagement
- Exercise: What Engages You?
- Implementing Discipline 3: Engagement
- Exercise: Make a Scoreboard
- Defining Discipline 4: Accountability
- Implementing Discipline 4: Accountability
- Exercise: Choose a WIG Session Commitment
- Exercise: Run a WIG Session
- Implementing 4DX Across an Entire Organization
- Ancillary Benefits of 4DX
- FAQs, Tips and Traps
- 4DX in a Personal Setting
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