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1-Page Summary of Unleashing the Ideavirus
Overview
In today’s modern market, you need to create and spread ideas, not just physical products. The best way to do that is with an ideavirus. This bypasses traditional advertising because it spreads through word of mouth (sneezers) and makes sure the idea can be smoothly transmitted in a contagious manner.
If you spend any time online, then you’re probably familiar with the concept of something “going viral”. A person posts a funny video on social media. A few people share it with their friends, who then share it with even more people. Pretty soon a snowball effect kicks in and the video is spreading everywhere like a virus. The same applies to ideas and messages that can spread through communication from one person to another frequently enough by enough people.
If you’re in marketing, the implications of this fact are huge. You don’t need to advertise as much because consumers will spread your ideas for you. In other words, you can create a viral idea that goes around the world like a virus and gets people talking about it.
It’s easier said than done, but it can be done. You’ll need to learn the art and science of doing it though. In these key points, you will find out why ideas are so important today, how sneezing is a better marketing tactic than traditional advertising, and why a simple product like a vegetable peeler is really an idea manifesto for change.
Big Idea #1: Thanks to the internet, we now have a culture that craves new products and services. This makes it easier for marketers to create viral marketing campaigns that are successful.
The word “ideavirus” is new, but the idea itself has been around for a long time. People have always communicated ideas from one person to another.
The idea of word-of-mouth marketing is not new either. There have been many attempts to use the internet for this purpose, but something has changed in recent times.
In the past, a message would spread slowly and usually only to a few people. In order for that message to reach more people, someone had to tell them one by one. However, now there are many ways for messages to go viral.
Ideaviruses are a great way to market products and services. They’re effective because of the internet, which allows people all over the world to see them. Thanks to this technology, culture has evolved into one that craves new ideas and products.
Today, with online communication, it’s easy to share information with a large number of people at one time. This is essentially the same as word-of-mouth marketing but can reach far more people thanks to the Internet. Marketers are able to spread their messages quickly and easily because of this technology.
At the same time, people are also looking for new products and services. In the past, they were content with what they already had. Nowadays, people want to try something different. That’s why there are so many people lining up to buy a new cell phone!
This modern culture of new products and services is a game-changer. When people hear about a product through word of mouth, it’s essentially digitally augmented gossip. People are basically saying to each other, “Hey, here’s something new.” In this culture where people crave innovation, they’re going to be much more receptive to it.
In our society, there are certain conditions that make it easier to market a product. One of those is how open-minded people are to new ideas. Another is the connectivity of the internet age, which allows you to reach more potential customers in less time than ever before.
