Shoe Dog is the story of how Nike was founded, written by Nike’s founder, Phil Knight. Nike is now a global brand – go pretty much anywhere in the world, and you’ll see someone wearing Nikes.
But Shoe Dog starts you over 50 years ago in 1962, when Phil Knight is 24 years old, has just earned an MBA from Stanford, and doesn’t know what to do with his life. You travel the next 18 years with Phil Knight, through continuous adversity, self-doubt, and never-ending financial uncertainty.
Shoe Dog is a refreshingly candid entrepreneurial account. Phil is clear about his shortcomings and about how tough it was to keep Nike running year after year. Shoe Dog is also well-written, with poetic phrasings and philosophical musings, unlike the straightforward clip of most business biographies.
Read the Shoe Dog summary here for the main history of Nike and Phil Knight, but read the real book for a visceral account of how one of the world’s biggest companies got started.